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The old era of SEO is dead. . . đȘŠ
It's time to start writing blogs that do more than just rank on page 1.
You've spent years trying to create your own blogging processes, trying to piece together what you've learned from random freebies, SEO courses you bought four years ago, and endless Google searches.
You have everything you should need to get started.
BUT FOR SOME REASON. . .
BLOGGING STILL FEELS LIKEÂ SUCH A FUCKING CHORE.
Maybe youâre embarrassed because you feel like you should know how to blog at this point in your business.
Maybe youâre insecure because you donât know if people will give a shit about what you have to say.
Maybe youâre afraid to start because learning feels like WAY too big a hurdle at this point.
You could have already invested thousands of dollars in every SEO and blogging course there is, and still be here, frustrated, feeling like nothing makes sense. Like your time has been  wasted.
Hereâs the secret sauce that every one of those courses has failed to teach you:
You don't just need to learn a strategy -
you need to build a foundation.
 With the rise of AI content on the internet and the ever-evolving Google algorithm, itâs impossible to tell every business owner out there that THIS is the solution that will workâand that it will work forever, no matter what.Â
To achieve real, long-term results when blogging for your business, you have to build a strong foundation of knowledge and follow a well-rounded, sustainable strategyâto feel confident applying it in a way that makes sense for your unique business.
After seeing my clients struggle to keep up with the pressure to post on Instagram every day and being exhausted by all the archaic SEO information taught by middle-aged men I couldn't relate to, I developed my own strategy.
A strategy that would not only attract my clients' ideal customers, but help elevate their customer experience from beginning to end. Â
MORE DREAM CLIENTS, LESS TIME WASTED
My goal now? To help as many business owners as possible discover what it looks like to use the bare minimum SEO and blogging strategies so they can have more free time, more energy to put toward their clients, and live the life that motivated them to start their damn business in the first place.
HI, I'M DANIELLE!
After getting into blogging as a photographer myself, I quickly realized that all of the SEO information out there was taught by SEO bros with college degrees who were super out of touch with my demographic as a creative business owner.Â
1200+ blog posts later, I've. . .Â
 đ Worked with some of the biggest names in the wedding & elopement industry
đ Helped countless long-term clients see long-term results + show up on page 1
 đ Helped organic search become the #1 lead source for many of my clients
đ Developed my signature âSEO andâ approach to small business blogging
The Defy SEO And approach ensures that your blogs are doing more for you than just ranking on page 1: they're converting inquiries into real, adoring clients who will RAVE about you for years to come.
And now, Iâve compiled everything Iâve learned from the past 5 years + 1200 blogs into one ultimate resource to put in your hands.
INTRODUCING
THE BLOG BIBLE đ
A resource that helps small business owners write better blogs faster (that do more than just rank on page one), through well-rounded education using my signature âSEO Andâ approach.
Instead of focusing ONLY on how to get your blog posts to page 1 of Google. . .
this will cover how to use blogging to:
âĄïžÂ Serve your entire marketing funnel, from lead generation â customer retention
âĄïžÂ  Keep potential clients engaged with your website in a meaningful way
âĄïžÂ  Convert cold leads â hot ones who canât wait to work with you
âĄïžÂ  Serve every client an above-and-beyond experience
âĄïžÂ  Upsell your products and services
âĄïžÂ  Maximize your ROI per client
âĄïžÂ  Make the rest of your marketing + content creation 100x easier
"THIS IS SO MUCH MORE THAN A GUIDE TO SEO -
IT'S AN APPROACHABLE (AND WILDLY THOROUGH) OUTLINE TO STRUCTURING YOUR ONLINE MARKETING PRESENCE IN A SUSTAINABLE AND IMPACTFUL WAY."Â Â Â
-Marcella Laine
You're here to fast-track your blogging process and help you write better blogs faster.
So here's how I know the Blog Bible is perfect for you. . .
Not everyone has. . .Â
âĄïžÂ  Thousands of dollars to hire a full marketing team
âĄïžÂ The time to write three blog posts every week
âĄïžÂ  The bandwidth to learn every single detail of a complex SEO planÂ
âĄïžÂ  The energy to continue hodge-podging together a messy blog plan & never following through
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And if you learned how to blog using a one-size-fits-all approach, chances are you donât feel confident applying the skills in a way that works for your unique business, goals, and audience.
Thatâs why I created a foundational document with my ENTIRE Defy curriculum that you can refer to anytime, anyplaceâyour blog posts will still be relevant even if Google disappears and AI takes over the damn world.
"I COULD NOT BE MORE OBSESSED WITH THE BLOGGING BIBLE. DANIELLE TRULY OUTDID HERSELF.
She makes SEO so approachable and fun to learn about (when it usually feels so overwhelming and boring). As someone with a decent working knowledge of SEO, I still learned so muchâbut this would also be the perfect starting place if you are completely new to the topic.Â
Iâve never felt less intimidated by SEO or more excited to sit down and blog/actually use what I learned from a guide. THANK YOU for making SEO fun (finallyyy)!â Â
-Ali Macy, wedding & elopement photographer
A DIY APPROACH TO BLOGGING WITH A DONE-WITH-YOU FEEL
So whatâs inside the Blog Bible? đ
Take a peek at every chapter I've included:
âïž Why You Should Give a Shit About Blogging
âïžÂ What Is SEO?
âïžÂ Common Blogging Mistakes
âïžÂ Quick Reference Glossary
âïžÂ How to Write Blog Titles That People Want to Click
âïžÂ What Are Headers?
âïžÂ WTF Do I Blog About?
âïžÂ Blog Copywriting 101
âïžÂ Keyword Research
âïžÂ Blogging Websites + Platforms
âïžÂ Image Optimization
âïžÂ Planning + Scheduling Your Blog Posts
âïžÂ Promoting Your Blog
âïžÂ Repurposing Your Blog
âïžÂ How to Update Old Blog Posts for Fresh Traffic
âïžÂ What is the Google Index & Why Does It Matter?
âïžÂ Data + Analytics
âïžÂ My Favorite Blogging Tools + Programs
âïžÂ Step-by-Step Blog Checklist
âïžÂ Sample Blog Post
Here's what to expect:
đ»Â  Quickly search for what you need, when you need it with my easy-to-navigate Google Doc (no need to pull another file out of your PDF graveyard!)
đ»Â Speed up your blogging process with direct links to the tools + programs I use
đ»Â Feel supported with clarity + confidence through visual tutorials
đ»Â Stop looking up random definitions on Google with my quick reference glossary
đ»Â  Trust that you're never missing a step with my start-to-finish blogging workflow
đ»Â Feel confident knowing you're writing exactly how I would with the included sample blog outline
"IF YOU'RE ON THE DIY PATH TO BLOGGING FOR YOUR BIZ, THIS IS THE ROADMAP YOU'VE BEEN LOOKING FOR.
The Blog Bible is an incredible all-in-one resource that answers every question you could have about SEO and blogging strategy. I know Iâll be referencing the Blog Bible all the time. Itâs truly a game-changer!
-Jess Rankin, wedding & elopement photographer
 "THIS IS A RESOURCE THAT FEELS LIKE THE ABILITY TO ASK A TRUSTED SEO EXPERT ANYTHING AT ANYTIME."
If youâre fascinated and excited by SEO like I am - you will devour this guide, and come back to it time and time again."
-Marcella Laine, elopement photographer
GET INSTANT ACCESS TO
THEÂ BLOG BIBLEÂ
My clients pay me upwards of $4000 per contract to have me write their blog posts using the exact approach I teach you in the Blog Bible. . .
Letâs be real, though: not everybody can afford to invest that much in 1:1 outsourcing (especially in this economy).
Get access to my 5 years of expertise for a fraction of the price that my clients pay me.
âEVERY QUESTION OUR STUDENTS HAVE EVER ASKED US ABOUT BLOGGINGÂ & SEO IS IN THIS BLOG BIBLE.
It's so so so valuable, and I highly recommend the Blog Bible by Defy Creative Co. Go buy it!â
-Shayna Lloyd of Hey Thriver
"LITERALLY ANY QUESTION I COULD THINK OF SURROUNDING BLOGGING? IT'S THERE.Â
Â
And the fact that you don't just explain but actually SHOW how to do everything just makes this THAT much more valuable!!  Seriously a lifesaver!â
-Alexis Minick, wedding & elopement photographer