The universe brought you here for a reason - and I'm so fucking glad it did.
WELCOME TO
DEFY CREATIVE CO.'S
✨BLOGGING BOOTCAMP✨
FOR WEDDING & ELOPEMENTÂ PHOTOGRAPHERS!
This isn't another complex course taught by an SEO bro whose explanations don't make sense to your creative brain. Nahhh, we're here for education from a former wedding photographer who KNOWS how to speak your language.
So get ready to learn how to blog with SEO in mind in a way that ACTUALLY feels doable, approachable, and empowering using my tried & tested strategies! It's time to set yourself up so that your website is bringing you new leads + new money behind the scenes without you even touching it. Ohhhh yes please!🤤
YOU ALREADY KNOW THIS, BUT...
Blogging is crucial for your business to be discovered.
And even then, it still gets pushed to the bottom of your to-do list. I've been there.
There’s a WILDLY overwhelming amount of information about SEO and how to blog floating around on the internet. You may be feeling confused, defeated, and ready to continue pushing blogging to the bottom of your already neverending to-do list.
You might totally know & understand that blogging could allow you to be discovered time and time again by your ideal clients, buuut it’s been a struggle for you to nail down an effective strategy. And trust me, I fucking get it.
🚨 BUT NEWS FLASH -
BLOGGING DOESN'T NEED TO BE SO GODDAMN SCARY đź‘»
Promise!! I want to teach you how to effectively blog on your own with a proven step-by-step strategy that I’ve been using for nearly 3 years to help my clients generate new leads, new money, and long-term results time and time again. And in the laziest, easiest, simplest way possible.
THIS IS FOR YOU IF YOU ARE. . .
- Craving more time to live your life and have your website generating quality leads behind the scenes
- Exhausted of trying to please the goddamn Instagram gods & would rather follow Google's clear playbook
- Ready to serve the hell out of your clients through value-packed educational blog posts
- Looking for a digestible way to learn about blogging that won’t leave you feeling overwhelmed - and from a gal who actually gets you, not a corporate man who got a masters in SEO 20 years ago
Kayla Simon
"I can honestly say that taking this course with Danielle has been one of the best investments I’ve made for my photography business!
Danielle broke down blogging, a topic that can honestly be so scary, confusing, and intimidating, and made it into something that I feel excited and confident about implementing into my business. She is an amazing teacher and breaks down complicated topics like SEO and analytics in ways that are easy to understand and use to better your business. It’s clear that she truly GETS blogging and how to make it work for your business— and she knows how to pass that knowledge on in a way that anyone, even total beginners to blogging, could use.
I left the course with a list of so many topics I could write about that I feel confident about continuing to grow on my own. I cannot recommend this course from Danielle enough. After learning from Danielle, I’m actually excited to keep writing blog posts for my business!"
MODULE 1: THE FOUNDATIONS
- Blogging Mistakes + Intentions
- What is the Google Index?
- SEO Anatomy of a Blog
- Website + Blogging Platforms
- Q&A Call Replay from Bootcamp Round 1
- Homework Assignment
MODULE 2: CONTENT + KEYWORDS
- WTF Do I Write About? (Topic Brainstorming)
- Keyword Research
- Content Planning
- Copywriting 101
- Writing for SERP Features
- Q&A Call Replay from Bootcamp Round 1
- Homework Assignment
MODULE 3: BUILDING YOUR BLOG POST
- Image Prep + Optimization
- Example Blog Post Prep
- Blog Creation in WordPress
- Blog Creation in Squarespace
- Blog Creation in Pixieset
- Q&A Call Replay from Bootcamp Round 1
- Homework Assignment
MODULE 4: POST-PUBLISHING
- Promoting + Repurposing ON Social Media
- Promoting + Repurposing OFF Social Media
- Data + Tracking
- Identifying Issues + Making Changes
- Q&A Call Replay from Bootcamp Round 1
- Homework Assignment
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READY TO SAY FUCK IT & GO ALL IN?
UPGRADE TO THEÂ
🪩 BAD & BOUGIE BLOGGING BUNDLE 🪩
WHAT YOU'LL GET:
🔥 Access to the Bonus Vault (deets below)
🔥 1 custom blog review from Danielle after completing the course
🔥 All 7 blogging templates in the Defy Shop
🔥 Danielle's Notion Blog Planning Hub
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OKAYYYÂ TELL ME MORE ABOUT THIS BONUS VAULT. . .
5+ HOURS OF BONUS CONTENT FROMÂ KILLER GUESTÂ SPEAKERS
In this bonus vault, I'm bringing in some of my favorite industry pros to teach on some of the topics that I believe are SO important to your blogging strategy, but that I'm not the expert in.
These guest speakers will include:
Dawn Jarvis
How to Shoot With Blogging in Mind
Sarah Burk
Using Pinterest to Promote Your Blogs
Shayna Lloyd
Incorporating Video Into SEO Strategy
In this bonus vault, you'll also receive screen recordings where you get to watch Danielle write copy for a:
- Wedding gallery blog
- Elopement gallery blog
- Elopement planning guide
- National Park elopement guide
I'll be adding more bonus lessons over time as new topics come up, and potentially more guest speaker interviews as well. You've got lifetime access, so you'll get to watch every new lesson in the future!
All of this education from top experts in the industry plus free templates and a custom blog review for $197?! It's a no-brainer, boo!
TIME FOR A LITTLE INTRODUCTION. . .
👋🏼 I'M DANIELLE!
And I'm so fucking happy you're heređź©·
I'm a wedding-photographer-turned-copywriting-queen who’s been running a successful, booked-out blogging business for nearly 3 years now. I've been lucky enough to blog for some big names in the wedding industry and help each & every one of my clients create recurring revenue + generate quality leads behind the scenes while they focus on what they love most: serving their clients.
After working with more than 30 1:1 clients, writing over 300 SEO-optimized blog posts, and getting countless client blogs to reach page 1 of Google for their target terms, I'm fully committing myself to helping YOU finally find your confidence when it comes to blogging for your creative business so that you can reach your ideal clients, generate new income, and build trust with every single person who lands on your website.Â
Oh, and I want you to actually be able to actually live your life instead of living behind your computer. Duh. Say goodbye to hours of creating IG content that barely gets likes, & helloooo to a new abundance of time to get lost in your favorite books, pet your cats, say yes to plans with friends, and just be present - all while your website works for you BTS.
It’s no secret that SEO is a complex topic, but I’m breaking it down into bite-sized bits so that you have a solid understanding of SEO that will lead you to success with your blog! No information overload or industry jargon that you can’t understand, no complex lessons from SEO bros who don't understand the creative industry: only the shit you need to know, with my exact strategies I’ve used to get countless client blog posts on that golden page 1 of Google.
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Want to get to know me a little better before you invest?
I've had the honor of being interviewed on a few incredible podcasts this year, and they all have some GOLDEN nuggets in them. If you'd like to get to know me a little better & get a taste of my teaching style, check out the podcast episodes below! Orrr snag some killer freebies here.
🎙️ Take it From Us
with Dawn Charles & Emily Magers
🎙️ Oh Shoot!
with Cassidy Lynne
🎙️ Hey Thriver!
with Shayna Lloyd
Shayna Lloyd
"The Bootcamp is JUST what I needed to come up with an actionable strategy for my elopement photography + videography business. As soon as Danielle announced this bootcamp, I was ready to buy! Danielle's teaching style is so accessible to people like me who aren't super techy, but thrive with step-by-step instructions on best practices. Within a week, I've already published four new gallery blogs that I've been procrastinating on writing for literally over a year. I can't thank Danielle enough!"
Kayla Thorson
"Before jumping into the Bootcamp, I was clueless about blogging. I had taken an SEO course, so I knew the SEO terms and technically to do, but it was so extensive that it went over my head and felt overwhelmed. Danielle was able to break it down so it was easy to understand and she gave the info that I needed to start blogging right away while still being so in depth. I'm actually looking forward to blogging now. I would easily pay 3x the amount that I did for this course & can't recommend it enough!"
Cora Proper
"I now feel like I have the tools, information and resources to make strategic choices for my business and that when I spend my time blogging I will see the returns for my time. The structure that Danielle has so brilliantly put together is the perfect combination of information, homework, question-answering, and guidance. And even in all of those things she gave us motivation and grace to move at a pace that was realistic for each student in their own personal life. Forever grateful I invested in my business and decided to purchase this course."
JOINÂ DEFY CREATIVE CO'S
BLOGGING BOOT CAMP FOR WEDDING PHOTOGRAPHERS
A one-of-a-kind blogging course for wedding & elopement photographers that'll leave you feeling empowered, confident, and ready to create blogs that bring you quality leads, more money, and consistent traffic to your website - oh, and in the simplest way possible.
Want a sneak peek?
Try it before you buy it - this free lesson from Module 1 will show you what the course lessons look like, help you get a feel for my teaching style, and go in-depth into WHY you should even be blogging!
FREQUENTLY ASKED QUESTIONS.
Will I have immediate access to the course once I make my purchase?
How long will this course take me to complete?
Will I have 1-1 access to you during this bootcamp?
Is this course only for wedding & elopement photographers?
Am I able to get a refund on this bootcamp if these strategies don't work for me?
Can I participate in this boot camp if I've NEVER blogged before in my life?
Spending hours on your blog just isn’t worth it if you don’t put strategy + intention behind it.
This is not only a waste of your precious time, but a waste of your KNOWLEDGE. Your expertise + experience can serve so many future clients through blogging, but only if you create each blog post with Google in mind.Â
This bootcamp will help you build the momentum you need to kickstart your blogging and get you READY for your next wedding season. The best time to start blogging was  a year ago, but the second best time is now - it IS a long-term game, after all!
You'll leave this bootcamp feeling empowered to blog because you finally understand the true potential + power of intentional blogging and why it’s so important – and, of course, how to do it.
Ready to finally get on top of things & prep your website to bring in all those leads for your next busy season?!